In general, people seem to believe that economy might be stabilizing, or that the “recession” might at least be slowing in its downward progress. But then came the news like a wet blanket: Americans are spending less on back-to-school shopping than they have in recent years. Even more disturbing: most retailers use the BTS shopping trends to predict sales for the Christmas season.
While I’m no economist, I understand the basic idea that the economy tends to do better when money is changing hands, and that retail stores depend on these big buying seasons to stay open and to keep people employed. But I still couldn’t find it in my soul to be too terribly despondent at the fact that American children might be going back to school for the first time in years wearing–gasp–last year’s blue jeans! Or that maybe they’re having to use the same folders for their classes, even though Lisa Frank is sooo last year (okay, maybe more than that. I’m flashing back to my own school-supply-buying days).
As for Christmas…from what I understand this holiday is like with kids, maybe scaling back there is okay, as well. I imagine little munchkins already lost in a sea of wrapping paper and plastic toys, picking up a box to play with only to be told, “Put that down, you have more presents to open!” It’s a lot of credit card debt in exchange for a few hours of sensory overload. I’ve always admired the families that find ways to keep holidays simple and meaningful, keeping the flurry of gift-giving in balance with other seasonal traditions and rituals.
In the interest of full disclosure, I’ll admit that I’m in the final pages of a book called Affluenza, which is a tongue-in-cheek critique of materialistic, American consumer culture. It’s full of depressing statistics on the decline of family and leisure time, ubiquitous advertising, increasing working hours and decreasing interaction with nature and community. So I’m in the mood to notice and be irritated by the indication that “dollars spent” is any sort of indicator of the health of our society. It’s a shame that, if this is true, the stability of our economy is dependent on our friends and neighbors spending lots of cash on stuff they don’t really need.
National implications aside, we’ve both gone back to school today, trying to encourage our new budget-friendly mindset that a frugal life is more fun anyway. We’re halfway through our first month with the new budget, which I’m going to evaluate in a separate post. So I’m mix-and-matching my old wardrobe (honestly, very easy since I only have about three things that fit…and later when I’m a normal size, all of my clothes will feel new again anyway), packing a lunch before I leave in the morning, and throwing together something for dinner from ingredients that I have in the pantry. We hope it will be simply wonderful.